Amex teams with retailers for back-to-school promo

August 8th, 2007, filed by Reuters Staff

old-navy.jpgGift cards. They’re not just for Christmas anymore.

Back-to-school time, the second-busiest shopping season of the year, is upon us, and companies such as American Express are turning to promotions to entice bargain-seeking parents and their offspring.

From now until Sept. 30, anyone who buys two American Express Gift Cards will receive a free back-to-school card worth $25, which can be used at Banana Republic, Old Navy, Gap and Linens ‘n Things. The card can only be used for three months after the date of issue.

The promotion is part of an effort by American Express to tap into increasing  gift card use at other times of the year, said Robert Sherman,  American Express spokesman.

To receive the card, shoppers who buy any two American Express gift cards at participating locations must complete a rebate form and send it in. Participating retailers include A&P, Albertsons, Carrs Food Store, CVS, Dominick’s, Duane Reade, Eagle, Genuardi’s, Kings, Pak N Save, Pavilions, Randalls, Rite Aid, Safeway, Simon David, Tom Thumb, Vons, Wawa and Winn-Dixie.

American Express gift cards are available in denominations from $25 to $500 and can be redeemed at U.S. retailers and restaurants that accept American Express Cards.

– Written by Regan E. Doherty

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